It is 2016, the era of near instantaneous mass communication and social media. Anyone can create an account on any platform and just start typing away to gain fame and fortune. How are companies evolving to fit this new paradigm? The answer is by crazier and crazier ads. The next series of blog posts will examine this topic. Be on the lookout for my Zeall official blog posts on advertising from the very first print ads to the internet. Things are going to be interesting around here. I have a few post ideas in mind. I am going to look at different advertising media and show you what has and what hasn’t worked, as well as what I feel are some of the best, and worst ad campaigns. From rodents selling sandwiches to cowboys herding cats, we are going to have a good time.
Let’s kick things off with what in my opinion are a couple of the funniest ads of all time.
- EDS was herding cats
The year 2000 was an amazing year for Super Bowl ads. It was when early tech companies started to make more money than should be allowed very quickly. Plenty of people remember this ad, but who can remember what company made it or what they even did? The ad is super hilarious, but at the same time gives you absolutly no idea of what the company did. Most of these companies, including EDS no longer exist. Thanks to the internet this ad lives on forever.
I’m from Texas, but I currently live in NM. Cowboy culture was a big part of my childhood. Maybe that is why I find this ad so hilarious. It is amazingly well done and reminds me of what I thought cowboys did when I was a kid.
- Language learning is hard.
One of my degrees is in Linguistics. I don’t ever use it for my job but I do use it as sort of like a parlor trick every now and then. Start talking about linguistics and suddenly people are interested in how they talk and how they sound to others.
One thing that I love to study is accents. I was born and spent most of my early life in Texas. I moved to NM when I was 10 and I had a pretty thick accent. Other kids made fun of me for it and I sort of lost it. It still comes through on certain words and when I catch myself I think it is pretty funny. I also listen to NHL radio mostly in the car and it is recorded in Canada. The wealth of different accents on that station is always entertaining.
As an IT worker, I find this ad both hilarious, and one that hits frighteningly close to home.
These are a few of my favorites. Advertising is most effective if you can remember the ad and what the company does. These are older ads. More modern ads that you see on TV all the time have better traction on remembering what the company. Humor is still used to sell things and if you can remember the ad because it is funny it is better than just pitching your product.